Strategic Growth.

Investment Redefined.


Against The Status Quo.

Focused exclusively on the Media and Entertainment sectors, Atwater Capital was founded with the vision of uniting the valuable creative aspects of evaluating investments and growing companies with deep operational and financial expertise under one roof and one team. Going against the status quo of traditionally segregating these critical activities, Atwater seeks to extract the synergies of applying quantitative rigor to creative strategy on behalf of our portfolio companies and stakeholders.

While reputations can be influenced by a myriad of factors, character is steadfast. We are incontrovertibly committed to upholding our character as executives and on behalf of our stakeholders. We are committed to developing and maintaining long-term professional relationships — a guiding principle in how we work and in how we treat others. Unity not only benefits us as a company but also what we are capable of creating for our LPs.

Atwater Capital brings a track record of excellence in operational and financial strategy to deliver tangible results. Whether through optimizing operational processes, unlocking business development opportunities, delivering an extensive network of influencers to create authentic messaging, or digitizing away from ineffective and capital-intensive traditional branding activities — Atwater brings nimble and disruptive strategies to our investments.

Current & Previous Portfolio.

Team.

Advisory Board.

  • Bonnie Hill

    President of B. Hill Enterprises

    Bonnie has over 26 years of experience in business, government, education and philanthropy. She is currently on the Board of Banc of California, a faculty member of the NACD Board Advisory Services Program, a founding member of the Lead Directors Network, and an Advisory Board member of The Millstein Center at Columbia Law School. Recent board service includes California Water Service, Yum Brands, Inc., The Home Depot, and AK Steel Holding Corp. She has also held a variety of presidential appointments, and previously chaired the SEC’s Consumer Affairs Advisory Committee.

  • Joe Bae

    Co-CEO of KKR

    Joe Bae joined KKR in 1996. Prior to his current position, he served as Co-President and Co-Chief Operating Officer from 2017 to 2021, and he has been a member of the board of directors of KKR & Co. Inc., since July 2017. Joe has held numerous leadership roles at KKR. He was the architect of KKR’s expansion in Asia, building one of the largest and most successful platforms in the market. In addition to his role developing KKR’s Asia-Pacific platform, he has presided over business building in the firm’s private markets businesses, which included leading or serving on all of the investment committees and implementing the firm’s modern thematic investment approach.

  • Kevin Huvane

    Co-Chairman and Managing Partner of CAA

    Kevin Huvane is a Co-Chairman and Managing Partner of Creative Artists Agency (CAA), the world’s leading entertainment and sports agency. In addition to sharing management responsibilities for the entire agency, Huvane oversees the company’s Lifestyle Division, which includes the Licensing, Endorsements, and Speakers departments. Kevin is based in CAA’s Los Angeles office and represents many of the world’s leading actors, writers, and directors in film, theater, and television, including Tom Cruise, Sandra Bullock, Meryl Streep, Oprah Winfrey, Jennifer Aniston, Ryan Seacrest, and Halle Berry, among others.

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Environmental, Social, and Governance.

Atwater Capital believes unequivocally that humans have profound impacts on the planet: on both the natural environment, as well as upon our socially constructed cultures, beliefs, and how we organize and govern ourselves. We believe these Environmental, Social, and Governance (ESG) impacts become magnified when humans organize themselves into companies and institutions. Hence, our goal as investors is to enhance the positive and mitigate and minimize the negative consequences of our actions. This involves a mindset that considers all stakeholders, not just those who are directly economically represented; this involves a mindset that amplifies marginalized voices, whether that be in the representation of the general populace or of the natural environment.